This curriculum is intended for students planning to transfer to a four year institution that offers programs in mass media communication, public relations, broadcasting and media production. The strong liberal arts foundation emphasizes the humanities, media theory and literacy and media production.
Since area colleges and universities have a diverse set of entry requirements, each student’s program of study is designed around their target transfer institution. The program is divided into two tracks: public relations and media production.
Public Relations is the means by which organizations relate to and communicate with their audiences. Students on this track focus on media studies courses as well as business, marketing, and speaking skills.
Students interested in broadcasting, film, radio and other production-based fields focus on media studies as well as production courses specific to their field of interest including classes in photography, video production, and film studies.
Graduates of this program should be able to demonstrate the following in accordance with ECC’s Common Learning Objectives:
-Be ethical and socially responsible
-Communicate effectively in both verbal and written mediums
-Think critically and creatively to solve problems
-Demonstrate proficiency in applying media theory to media products
-Understand the history of the media and how it has affected local, national and international affairs
-Discuss, debate and analyze media’s role in society and how it affects us today
-Demonstrate an ability to collaborate with peers to accomplish goals
Activities in Mass Media
Students in the Media department at ECC have many opportunities to pursue their interest at ECC. Media students are encouraged to participate in the production of the Cornerstone, the ECC newspaper, as well as attend the many activities the Fine and Performing Arts Division offers including the Words and Motion series, ECC theater productions and ECC music productions. Multimedia production projects and classes are also currently under development.
Media Communication professionals are message makers. Most often, this involves using new technologies to communicate the right message, to the right audience at the right time. You’ll find communication professionals doing everything from advertising and public relations for large and small companies to producing motion pictures, television shows and web video.
Once a Bachelors is complete, students in this field work in a variety of organizations and positions. Mass Media professionals find employment in the public relations, advertising, radio and television broadcasting, filmmaking, new media production fields as well as pursue higher education and careers in academia.
The Associate of Arts is designed for students seeking to pursue a Bachelor of Arts in a media related field. Many credits, particularly the general education electives earned with this degree, are accepted as credit at four-year colleges and universities. Please note that the transferring credit is decided by the bachelor granting institution. Students seeking transfer should be in constant contact with their target school to maximize the transferability of their core coursework.