ECC Brand Identity
Colors
Logo Colors
True Blue
100, 74, 0, 45
Pantone 294 C
0, 47, 108
#002F6C
100, 74, 0, 45
Pantone 294 C
0, 47, 108
#002F6C
Sand
13, 31, 63, 12
Pantone 465 C
185, 151, 91
#B9975B
13, 31, 63, 12
Pantone 465 C
185, 151, 91
#B9975B
Primary Colors
True Blue
100, 74, 0, 45
Pantone 294 C
0, 47, 108
#002F6C
100, 74, 0, 45
Pantone 294 C
0, 47, 108
#002F6C
Sunshine
0, 27, 85, 0
Pantone 143 C
241, 180, 52
#F1B434
0, 27, 85, 0
Pantone 143 C
241, 180, 52
#F1B434
Secondary Colors
Secondary colors are to be used as accent colors.
Sand
13, 31, 63, 12
Pantone 465 C
185, 151, 91
#B9975B
13, 31, 63, 12
Pantone 465 C
185, 151, 91
#B9975B
Aqua
61, 0, 28 ,0
Pantone 7472 C
92, 184, 178
#5CB8B2
61, 0, 28 ,0
Pantone 7472 C
92, 184, 178
#5CB8B2
Candy
0, 82, 51, 0
Pantone 1785 C
221, 83, 89
#DD5359
0, 82, 51, 0
Pantone 1785 C
221, 83, 89
#DD5359
Pumpkin Spice
0, 57, 100, 0
Pantone 4012 C
234, 115, 61
#EA733D
0, 57, 100, 0
Pantone 4012 C
234, 115, 61
#EA733D
Sky
20, 3, 0, 0
Pantone 545 C
201, 220, 232
#C9DCE8
20, 3, 0, 0
Pantone 545 C
201, 220, 232
#C9DCE8
Light Grey
10, 7, 5, 0
Pantone Cool Grey 1 C
217, 217, 214
#D9D9D6
10, 7, 5, 0
Pantone Cool Grey 1 C
217, 217, 214
#D9D9D6
Concrete
33, 24, 20, 2
Pantone Cool Grey 6 C
167, 168, 169
#A7A8A9
33, 24, 20, 2
Pantone Cool Grey 6 C
167, 168, 169
#A7A8A9
Elephant Grey
57, 46, 40, 25
Pantone Cool Grey 10 C
99, 102, 106
#63666A
57, 46, 40, 25
Pantone Cool Grey 10 C
99, 102, 106
#63666A
Fonts
Gotham is the primary font for East Central. Gotham Book is to be used as the main body copy font. In newspaper ads, it is never to be smaller than 8 point font size.
Secondary Fonts
Secondary fonts are used as accent fonts. They are never to be used as the body copy or as primary font usage. The use of these fonts are very minimal.
